Small companies with big ambitions are always on the lookout for ways to develop their brand identity. They recognise that public familiarity with their products or services (and, crucially, their own business’s role in the marketplace) is a route to success. However, some businesses struggle to balance between the need for developing their identity and maintaining the brand’s integrity. So, how can corporate clothing help and how can you keep your ethos on display at the same time? Start by asking yourself what branded clothing is going to achieve in...

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